A logo is a graphic sign or symbol commonly used by commercial companies, organizations, and even individuals to help and promote instant public recognition.
Logos can be made by almost anyone, but are generally made by graphic designers or artists who have been trained to create logos that can bring whatever meaning or interpretation the company wants to put forward. For example, the Nike logo is very clean and simple, but the shape, size, and style unconsciously tells us that this is the right choice if you want to be healthy and active.
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Why is the Logo design important?
A logo is a symbol that is used most by any organization or company. They can be found in every marketing section produced by the company – whether it is online marketing, media marketing, advertising, letterhead or press releases, the company logo is present at all times.
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Visual recognition for humans is far more powerful than literal recognition. Thus the public will recognize, connect and remember good logos or symbols. Logos are usually the first impression customers have about your company and a visually strong logo will have a big impact to ensure a positive impact and positive results for your company.
You might be wondering what is very difficult about making a good logo. They look easy to do, so it's not a problem, right? When you only see the results of designer efforts, logo creation can look like a simple task. But it didn't. Logos require thought and creativity, and many elements combine to make a successful logo.